You have probably heard of the term SEO (Search Engine Optimization) before and have probably read that it is good for businesses and that it allows easy access to your website when on search engines such as Yahoo or Google. Search Engine Optimization can be defined as a systemic process of making your website become more search engine relevant and friendly to various keywords that are related to your line of business. It is a continuous endeavor that if done well can yield excellent benefits for your business. Below, therefore, we take a look at 4 benefits of SEO to businesses as follows:
1. Good for branding and business visibility
When people are searching for your services and products online, you obviously want to appear as high as possible in the search engine rankings, but for reasons that are more than just wanting them to click through your site. In fact, there is some value in simply showing up on search results for terms that are directly related to your line of business. For example, most online searches do not just search once, click on a few sites and are done. Instead, they search for a term, click on a few sites, edit their search terms, search some more, click on more sites, further widen the scope of their search, search again etc.
So what does this portend for your business? It means that if you are able to continually show up in all these searches, you are gaining more and more mileage with each potential client. Chances are very high that they will eventually click on your site, and since you continually showed up on all their search results, they are likely to trust you even more.
2. Increased business traffic
Granted, traffic does not guarantee revenue. But would you rather set up your shop on a backstreet in Defiance, Ohio or smack in the middle of Times Square? All those who walk around Times Square night and day by themselves are not guaranteed to make you any money, but chances are that quite a number could end up becoming your customers. As with Times Square, you still have to put in your best efforts in order to sell to your clients once they are on your site, but it is much better to conduct business on a crowded street than it is to set up shop on some deserted highway. And the good news is that SEO is much more affordable than your average store lease in Times Square.
3. Provides business credibility
Online searchers often make mental notes of the rankings for the searches they conduct on Google and various other search engines. They may not do it intentionally, but they do nonetheless. In the minds of clients, rankings serve as a vote of confidence- Google deems this business relevant, so it must be. While this may sound far-fetched, think of it like this: during the golden age of yellow pages, if you were looking for an electrician, did you feel more confident calling the guy on the fifth page of the listings, or did you, like most, start from page one and work your way through the listings? Your clients may not agree to it, but high rankings by search engines make your business more credible in their eyes.
4. Unmatched ROI in Advertising
SEO has been known to reward business efforts at a higher rate than all other traditional forms of advertising combined. In fact, the same is true for most forms of internet marketing. The reason for this is that SEO is an inbound strategy i.e. it allows your business to market itself to people when they are looking for the services and products that you provide. You do not have to take up space on a page when they are reading a newspaper article or interrupt their favorite TV show. You are simply there when they are looking for a business similar to yours. Also, you do not have to convince them that they need your service or product- you only have to convince them that you are the ideal business to buy from. With SEO, you are guaranteed to win half the battle before it has even began. See here for a business that offers these services—>search engine optimization cincinnati
SEO is, undoubtedly, a viable marketing outlet that when used in concert with effective content and landing pages, brings your business not only customers, but qualified leads as well.